Although GLTR only covers action sports, we saw this article and felt we needed to share this with our readers. Now if only other companies would follow suit.
Harley-Davidson introduced a new campaign with the slogan “I Am Not A Backrest” at the 2006 AMA/FIM Women and Motorcycling Conference in Athens, Georgia, in early July. Posters and brochures featuring a woman rider with that quote will be used as part of the Motor Company’s Rider’s Edge program and be given to dealers to use in advertisements and marketing materials.
The campaign is designed to encourage women to move from the backseat of a motorcycle to the front and seek rider training. The message points them to Rider’s Edge, the Harley-Davidson Academy of Motorcycling, offered through local dealers. Brochures and posters will be distributed to dealers to promote the courses.
September 19, 2006 at 4:36 am
about time!! i’ve been riding for almost 15 years… ON THE FRONT!!!
September 19, 2006 at 12:53 pm
I’ve been in the “saddle” for 2 years! I’d like to see a h.o.g. chapter for women–I’ll be glad to start one! I’m in Omaha,Nebraska–anyone interested?
October 3, 2007 at 9:12 am
good thing for girls! there’s no issue if you’re a girl or a boy??? the important thing is that you know how to ride one